Don’t do this at home.

The Gap has nothin’ on individuality.

Photographer Ari Versluis and stylist Ellie Uyttenbroek made the observation that in an attempt to dress as an individual, the general population of the city’s youth ended up dressing exactly the same. This site is dedicated to proving this astute observation by photographing individuals and grouping them visually on the site for comparison. See for yourself.