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Ikea Campaign hits Grand Army Plaza.

13 Jun

I am fortunate enough to live five minutes from Prospect Park. And on a gorgeous day like this, I decided to ride my bike around the park before sunset. As I was entering near Grand Army Plaza, I noticed an oversized structure resembling a cardboard box in front of the Brooklyn Library.

Turns out, its Ikea’s campaign for the new Brooklyn (Red Hook) location opening June 18. The box has the notated “Home is the most important place in the world.” and the Ikea logo. The headline of the box reads “Unpack June 18th.” I snapped a few photos to show you the outside and inside, because inside lies a fully furnished apartment including shelves, tables, bed, and other misc. furniture. (Make sure to click on the picture again to see it larger)

They even let you walk around and check it out, including price tags on every item. I like this approach, and look forward to seeing the store in reality next week!