Tag Archives: hovis bread

Brilliant British Hovis bread ad.

24 Sep

From veryshortlist.com

“Fittingly, the 2008 advertisement features a new delivery boy and route — one that winds through time as well as space. Directed by a rising star named Ringan Ledwidge,the commercial kicks off in 1886, and takes 122 seconds (an eternity in advertising terms) to move through every ensuing decade. We see women’s-rights prostesters, world wars, and a coronation, as well as striking miners, mods and rockers, and the millennial celebration. Filmed in Liverpool over the course of six days, with a cast of 762 extras, the ad packs more of a punch than most two-hour movies can muster.”